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Tr3s, owned and operated by Viacom International Media Networks – The Americas, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is a contemporary music and entertainment destination for Hispanics, reaching 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers a programming lineup driven by original formats, music and Viacom International’s library of hit content. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues. On the digital front, the brand connects to the growing number of online Hispanic consumers and marketers across several platforms including and its blog Insight Tr3s, which offers valuable insights on the Hispanic audience and relevant trends.