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Tr3s, owned and operated by Viacom International Media Networks – The Americas, a unit of Viacom Inc. (NYSE: VIA, VIA.B), is a contemporary entertainment brand targeting the multi-generational Hispanic household in the US, with a reach of 6.7 million Hispanic TV Households (47.6% of US Hispanic Total TV HH) and 34.3 million Total TV households. The network offers a unique mix of genres across multiple platforms through original productions, key acquisitions and content from Viacom’s portfolio of entertainment brands, to include novelas, realities, comedy, music, entertainment news, dating shows, crime dramas and documentaries. Tr3s also empowers its audience to think-socially through the brand’s “Agentes de Cambio” initiative, which encourages young Hispanics to create change in their communities through innovative solutions that address their health and social issues. On the Digital front, the brand connects to the growing number of online Hispanic consumers and marketers across multiple platforms including www.TR3S.com, Tr3s Blogamole Network and Insight Tr3s.